The Best Problem in Real Estate Is Having Too Much Business

Every agent dreams of the day they can't keep up with the business coming their way. Then it actually happens and the dream starts to feel a lot like a grind. You're closing deals, showing homes, answering emails, updating the MLS and somehow you’re supposed to be constantly showing up on social too. Something has to give.

Here are some tips straight out of The Real Estate Agent's Business Planner:

• Hire a licensed assistant. You can hand off almost anything, including transaction-related tasks. The downside? You become a manager, and just may wind up training your next competitor.

  
  

• Partner with another agent. When the match works, you share the load and cover for each other. When it doesn't, you'll need to unwind a compensation split that made sense on paper.

  
  

• Hire an unlicensed assistant. Great for admin work like phones, email and scheduling. In most states, they can't handle anything tied to the actual transaction (check with your real estate commission for specific rules on this).

  
  

• Build a small team. Buyer specialists, listing coordinators and admins let you distribute the work, but finding the right people takes time and patience.

  
  

• Outsource to a virtual assistant. Sites like Upwork, Fiverr and MyOutDesk are good starting points. The latter specializes specifically in real estate VAs if you want someone who already knows the business.

Pick one task that's eating your time and hand it off. Track what happens over the next 60 days and let the results tell you whether it's time to go further. Pro tip: Most agents who take that first step wish they'd done it sooner.

Want the full playbook? Grab The Real Estate Agent's Business Planner and the rest of my real estate series on Amazon. It's all in there. →https://www.amazon.com/dp/B0G2PTQ5CJ