How Top Agents Spend Their Time

Real estate agents are natural doers. They show up, pitch in, volunteer, help clients through stressful moves and take on more than their schedules can support.

I’ve covered the industry for 25+ years, and one pattern shows up again and again. The agents who build successful businesses aren’t always the busiest ones. They’re the ones who decide early and often where their time should go and stick to it, even when distractions pile up.

In practice, this usually comes down to:

• Tracking market intelligence weekly. Monitor pricing shifts, inventory patterns and buyer behavior in your niche before they show up in headlines or listing alerts.

• Using broker resources consistently. Tools, training and programs only deliver value when agents commit to using them instead of jumping from one idea to the next.

• Understanding how the business operates day to day. Know commission structures, transaction flow and compliance expectations so problems don’t catch you off guard.

• Setting business goals that reflect real life. Production targets should support income, schedule and personal priorities, not compete with them.

Real estate is a self-driven business, and where you put your time determines what kind of business you build. Focus on what matters, stay consistent and give yourself room to grow.

Ready for the full system? It’s all in The 20th Anniversary Edition of The Real Estate Agent’s Business Planner. When paired with The Real Estate Agent's 12-Month Planning Workbook it becomes a force multiplier for both new and existing agents. Preview the books on Amazon.