Homegrown Hustle: 3 Reasons the Kitchen Table Wins Every Time

If you’re running your business from a kitchen table, garage or spare bedroom, you’re in good company. According to the SBA, about half of all small businesses start at home in the U.S. In fact, some of the world’s most recognizable brands began the same way. Apple started in a garage, Amazon in Jeff Bezos’ home and Clif Bar in its founders’ home kitchens.

Even Google began in a dorm room (and later, a rented garage) before turning into what it is today. These stories prove that success rarely starts with the perfect setup. It starts with people who work with what they have and keep going.

Lower barriers to entry, better technology and flexible work models have made it easier than ever to launch from home. The shift has opened doors for millions of people who once thought business ownership was out of reach.

Here are three big reasons to start from home:

• Lower risk. You can test ideas without taking on a lot of debt and overhead.

• Flexibility. You set the schedule and the pace that you want to work at.

• Control. Every decision stays in your hands and under your own roof (literally).

If you’re building something from home right now, own that story. The underpinnings may not look glamorous, especially if your co-worker is a cat and your office chair doubles as a coat rack, but just know that every late-night brainstorm at the kitchen table counts.  

Looking for more startup inspiration? Your First Business Blueprint helps you build a business that lasts, no matter where it starts. And for a shorter, practical approach to planning, Blueprints Beat Cocktail Napkins gives you the structure to move from idea to action fast.

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