Bring structure and foresight into your content efforts and you'll move beyond reactive publishing and over to truly strategic marketing.

What you'll take away from this course:

• Develop a structured, organized content calendar that your team will actually follow and leverage.

• Construct an undeniable business case for content marketing that directly aligns with C-Suite priorities and executive accountability goals.

• Utilize an interactive, reusable content calendar for seamless quarterly or annual planning (both options included).

• Get a year’s worth of engaging content ideas, delivered to your inbox every quarter, to spark your creativity.

• Master essential tips and tricks for populating your calendar with relevant content.